Custom Cupcake Boutique Introduces Monthly Initiative to Support Local Non-Profits with Fun-Filled Day of ‘Pay What You Wish’ Pricing, Raffles & Entertainment

WHAT: Treat Cupcake Bar will host a day of fun to celebrate their grand opening and the official launch of their unique monthly charity program, ‘Treat Others Well.’

In addition to kid-friendly entertainment, refreshments and raffles, families are encouraged to ‘pay what you wish’ for cupcakes during the event with 100% of all proceeds directly benefitting local causes through ‘Treat Others Well.’

Festivities will include:
· Cupcake temporary tattoo artists
· Balloon artists
· Complimentary refreshments
· Grand Prize Raffle: One family will win the opportunity to create a signature cupcake flavor to be named after them for one week and sold in-store, as well as a free dozen cupcakes!

About ‘Treat Others Well’: Each month Treat will choose one worthy charity from a selection of customer nominations and design a specialty cause-related cupcake to be sold in-store for that month. Fifty percent (50%) of the proceeds from the sales of the cupcake will be donated to the designated charity. Treat will also host in-store events each month to educate local youth groups about the charities and incorporate their ideas into the cupcake design. For more information or to nominate a charity, visit:

WHERE: Treat Cupcake Bar
1450 Highland Avenue
Needham, MA

WHEN: Saturday, September 25th, 2010, 12pm – 4pm

ABOUT: Treat Cupcake Bar ( represents the next generation of cupcakeries with its signature make-your-own cupcake bar. Introducing customers to the interactive new option of creating personalized confections, Treat offers a tempting spread of mix-ins to create custom-blend frostings to design unique flavor profiles. The shop also offers a rotating selection of classic, seasonal and specialty flavors, as well as dietary options including vegan and gluten-free cupcakes.